About
Worn Out is one of Europe’s premier Music Seeding & Music / Brand Partnership Agencies with nearly 20 years and multi brand experience.
Founded by Tony Arthy in 2008. Tony’s Brand & Music marketing background was built managing International Marketing at Atticus, Entertainment Marketing at Vestal & UK Marketing for Paul Frank Industries. As well as time in the buying dept at Tower Records and working on youth marketing campaigns for hundreds of bands including Coldplay, The Prodigy, Oasis & Muse.
Worn Out is the link between Streetwear & Trainer Brands and the Music Scene and have relationships with many of the biggest acts and the best emerging talent.
We offer a range of services from Artist Seeding to Talent Booking, Retail & Festival Activations to Playlist Curation & Musical Direction and all accompanying media content creation.
We have recently worked with Foals, Loyle Carner, Metallica, Kaytranada, Lewis Capaldi, Sam Fender, Slaves, Tierra Whack, Wolf Alice, Lucia And The Best Boys, BMTH, Octavian, Chrvches, SCARLXRD, Nilufer Yanya, Yxng Bane, Higher Power, Royal Blood, Idles, Bob Vylan and many more.
Contact
tony@worn-out.net // 07970 439174
Tony Arthy
Director
@tonyarthy
Drums, Leeds FC, shorts loving, Jimmy Eat World, Reading Festival, The Hare, Rocky IV, moves swiftly, Love Island.
Mike Palmer
Head of Creative
@mikepalmerphoto
Emo, Charlton, custom tote bags, Four Year Strong, Slam Dunk, Scolts Head, terrible taste in bikes, 2nd best drummer at Worn Out.
Sam Conway
Music & Seeding Manager
@samconway_
Bass, Tottenham, frequent glasses loser, Bloody Knees, Secret Garden Party, Hawley Arms, Raya, unassuming model, Footballers Wives.
"The majority of the 40,960 fans surveyed by Hypebeast for The Streetwear Impact Report are more strongly influenced by Musicians than social media influencers when it comes to what they wear and buy.”
“Musicians influence is far greater than todays general lifestyle influencers even if the lifestyle influencers on average highlight a greater following through social. Musicians drive authenticity, something this consumer audience greatly value.”
- Hypebeast
“The easiest way to sell something is to get a famous person to use it, wear it or stick a picture of their grinning face on it. The big clothes companies are well aware of this and employ celebrity product placement coordinators. Even before our first photograph appeared in the NME, we were all wearing free Levis. It’s not just the big corporations, either. Even the smallest, most ethical producer of recycled Third World Fairtrade plimsolls would love o supply free plimsolls to recognised persons; it’s the most effective form of advertising.”
- Alex James, Blur
Accolades
Winner Best Interactive Experience at a Festival - Live Nation Festival Awards - 2019 (Vans European Festival Tour)
Greatest Brand Impact at a Festival Nomination - Live Music Awards 2019 (Vans at Reading Festival)
Best Live Concert Nomination - Music Video Awards 2018 (Royal Blood // House of Vans London)
Best Music Brand Parternship Nomination - Music Week Awards 2018 (Metallica Album Launch // House of Vans London)
Services to Heavy Music Award - Metal Hammer Magazine - 2016
